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This how-to guide presents a method designed to help develop the attitudes and behaviours needed to realize bold projects. The foundations of this method are inspired by nature, because experience has taught us that observing nature in its myriad forms helps us formulate a clear and pragmatic approach to the often complex questions raised during this type of undertaking.

We’ve chosen twelve analogies linked to nature to help you better understand human behaviour. They also serve to encourage you to explore differ- ent ways of thinking about the desired results and the concrete actions you might consider taking to achieve them. It’s important to note that this method can be adapted to each individual, as, naturally, not everyone approaches life with the same degree of daring.

Read an extract of the book here.


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  • Which thoughts should you have to succeed?
  • When and why do you give up?
  • If you had three wishes to make, what would they be?
  • What benefits will this project bring you?

These are but a few examples of questions you may have to answer by playing the Be Bold game. Based on the co-development method, the game is played in teams of 3 to 6 people. Each player has three minutes without interruption to answer a question picked at random from a set that contains 60 different cards. The other players then have one minute each to give feedback to that player. After this round of feedback, another player then draws a new card and the game continues.